Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks | Elite Daily
Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks | Elite Daily.
Apparently Abercrombie & Fitch’s CEO Mike Jeffries only wants beautiful people to wear his clothes. Peep this:
“In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,”
A little judgemental? Then again, when you look like this, I can see why you want beautiful people to wear your clothes.
I’ll say this for the guy, he’s got balls. It’s not like I shop at Abercrombie anyway :X.
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