Summer Beaters

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There are certain days in the Summer when you simply are not allowed to have plans. You roll out of bed sometime around 11:48 to the sound of your cell phone ringing underneath your pillow. You probably fell asleep in the same clothes that you were wearing last night, and most likely you were planning on sleeping off whatever night time antics occurred the previous evening. The cell phone has very different plans however, and is absolutely relentless in requesting that you open your eyes.

When you finally get around to finding the phone and picking up the call, without doubt it is one of your close friends who, unlike you, is already wide awake and in front of your house to pick you up to head down to the beach for the rest of the day. Because it is far too early in the morning to formulate any sort of effective argument as to why you can’t go you roll out of bed, you throw some water on the face, brush your teeth and proceed with going downstairs, grabbing a poptart, throwing on your summer shoes and jumping into the car.

The reason for my narrative (Besides the fact that I just like writing a whole bunch with a generally uneeded amount of extravagance and fluff.) is to speak on the idea of the “summer beaters.”

 

When it comes to the Summer schedule there has to be a shoe/shoes that get worn absolutely every single day regardless of the destinanation and without a second thought. The shoes will usually start off the Summer in great condition: brilliant color, fresh laces. Than by the end of the season they will most likely be fully destroyed with holes, rips, tears, stains, and exsisting in a completely different color than the one they started as. It’s all part of the beautiful process that only comes about in summer…i guess.

I went with 2 pairs of Jordans this year. A pair of Jordan 3 “True Blues” and a pair of Jordan 9 “playoffs”
and in a way I feel kind of bad, They both were completely unaware the amount of pavement, skateboard grip tape, grass, sand, and utter life that they are about to come into contact with the last couple months.

Why Air Jordan remastering is a big deal!

Sole Collector reported last Friday Air Jordan Retro shoes will receive remastering starting Spring 2015, a move approved by Michael Jordan himself! While many sneakerheads have prayed for this for years (along with bringing back Nike Air), this will come at a price point increase of 10-15%. This undoubtedly also increases re-seller prices. Why should people care about this? Well, it’s a simple story involving economics and a dream to fly.

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The renaissance of Reebok, Adidas and Nike classics compete with Jordan retro models. Jordan Brand’s highest profit gain remains in retro-ing classic models every year. Enthusiasts and collectors continued to urge the company to increase the quality to justify a high price point of $150-175 per pair for classic silhouettes. The article points out Jordan Brand is going to “get back to exact replication” of each model they retro. Even if they can get really close to the original, I say it’s about damn time!

I am definitely looking forward to this change. My personal opinion is Jordan Brand’s quality has dipped since the early 2000’s, coming out with sneakers described as having “thin cardboard leather, heavy plastic smells and cheap paint.” I’m excited to see the changes made in future models. So far, the Columbia 4’s, Oreo 4’s, French Blue 7’s and Red/Cement 10’s are announced to undergo remodeling.

I, personally, value quality. If I have to pay a little more for something I know is going to last, I will do it. I came from a very modest, savvy household rarely experiencing luxury. However, don’t twist this with being irresponsible with money. Do not lump me with people who buy sneakers but borrow money for bills. Jordan Brand, thank you for considering this shift as “doing your job.” I look forward to what you will do as a shareholder and sneaker enthusiast.