Why Air Jordan remastering is a big deal!

Sole Collector reported last Friday Air Jordan Retro shoes will receive remastering starting Spring 2015, a move approved by Michael Jordan himself! While many sneakerheads have prayed for this for years (along with bringing back Nike Air), this will come at a price point increase of 10-15%. This undoubtedly also increases re-seller prices. Why should people care about this? Well, it’s a simple story involving economics and a dream to fly.

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The renaissance of Reebok, Adidas and Nike classics compete with Jordan retro models. Jordan Brand’s highest profit gain remains in retro-ing classic models every year. Enthusiasts and collectors continued to urge the company to increase the quality to justify a high price point of $150-175 per pair for classic silhouettes. The article points out Jordan Brand is going to “get back to exact replication” of each model they retro. Even if they can get really close to the original, I say it’s about damn time!

I am definitely looking forward to this change. My personal opinion is Jordan Brand’s quality has dipped since the early 2000’s, coming out with sneakers described as having “thin cardboard leather, heavy plastic smells and cheap paint.” I’m excited to see the changes made in future models. So far, the Columbia 4’s, Oreo 4’s, French Blue 7’s and Red/Cement 10’s are announced to undergo remodeling.

I, personally, value quality. If I have to pay a little more for something I know is going to last, I will do it. I came from a very modest, savvy household rarely experiencing luxury. However, don’t twist this with being irresponsible with money. Do not lump me with people who buy sneakers but borrow money for bills. Jordan Brand, thank you for considering this shift as “doing your job.” I look forward to what you will do as a shareholder and sneaker enthusiast.

HUVr – The Future has arrived

It’s 2014. We’re only one year away until the zenith of technology: The year 2015 (thanks Back to the Future II).  A very interesting video popped up on the Net a few days ago. Roll footage:

HOLY HOVERBOARDS! CELEBRITIES? WHAT THE HELL!?
A company called HUVr recently posted this video featuring hoverboard technology. First reaction: HOLY CRAP! Did they really nail the technology!? Celebrities such as Tony Hawk, Moby, Terrell Owens and Doc Brown himself, Christopher Lloyd, are all featured in this viral video. With all this star power, it looks like HUVr is out to give Mattel a run for their money.

An interesting point out about HUVr’s website (link) is the countdown. The “destination time” countdown on their website points to December 2014. Ultimately, what’s being promoted with these videos is anyone’s guess at this point but this proves that we’re not the only ones dreaming of the future. Next thing you know, Nike will make self-lacing shoes…

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Find more information about HUVr at huvrtech.com.
All images and video courtesy of HUVr Press Kit.

Air Jordan 1 x Nike SB = FINALLY!

FACT: The Air Jordan 1 is my favorite shoe. There’s a rich history behind this sneaker. Breaking NBA uniform rules, the subsequent ban from the NBA, the $5000 per game fine, Michael Jordan’s first dunk contest and dropping 63 on the Boston Celtics… but did you know that this shoe ended up on clearance racks and second-hand stores during its original run (and first retro run too)?

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Rumors of a collaboration between Nike SB and Jordan brand have run wild since the release of the Bones Brigade: An Autobiography film in 2012 (link). Nike officially released information today and the collaboration is set to release March 15, 2014. Teaser images have leaked featuring team Nike rider Paul Rodriguez reminiscent of MJ’s original 1985 rooftop photoshoot. I honestly can’t wait to see what comes out of this but I hope it is definitely something special!

It’s no secret the Air Jordan 1 was a favorite among skaters in the late 1980’s. It was cheap, came in several different colorways and hugged the ankle so well during runs. Modern Notoriety covers the significance of the AJ1 in skating (link). Members of the Bones Brigade skateboarding team, in particular, were frequently photographed in the popular sihouette.

Before you say, “Hey dude, this is mainstream news…”  I beg to differ. It’s a definite triumph for otaku. Skateboarding was viewed similarly to nerd culture in the 1980’s. It was still a small sub-culture without mainstream appeal. To me, this is no different than bringing back retro franchises from our childhoods. As a fan of both the Bones Brigade and Michael Jordan growing up, it’s a dream come true to see the recognition of the Air Jordan 1 for skateboarding. It’s further proof that otaku/nerd culture is growing beyond original perception into the public eye.

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Nike SB and Jordan Brand are trademarks of Nike. Bones Brigade is directed by Stacy Peralta (Peralta-Powell Skateboards). Article link via Modern Notoriety.

Nike Kimono


HEY HEY San Diego! Are you sad you can’t wear your flip flops and shitty abercrombie clothes cause of the gloomy weather we’re having this week? UP your style with this Nike Jacket. Nike ACG Global Design Director Stewart Horner designed this jacket from inspiration on a trip to Tokyo. The print featured on the jacket was made from a 150 year old hand cut paper stencil, printed on a technical interpretation of a traditional kimono fabric with a 20,000mm waterproof breathable 3-layer Nike Storm Fit laminate. DOPE!

Beasts and Hype

Ahh ye olde Nike swoosh. It seems that at everyone I run into these days these days either still is, used to be, or is in the process of ending their “sneaker-head” phase. The vast majority of you need no definition for that phrase, you know exactly what it means to know the release date of every upcoming Dunk, to refresh Nike Talk hourly to see Nike or Bapes newest offering, or to stand freezing cold in front of your local sneaker store (blends) or FootLocker alongside a few other dedicated individuals to grab your size 10.5 Air Jordan before the mobs enter the store hours later. Sneaker collecting and obsessing, what exactly happened to this massive and inescapable trend? Well, let’s figure it out.
I, like some of you, was a certified beast and follower of the trend during its prime. I started slowly mostly around Air Force Ones and quickly skipped from there over to the Vintage Nike and Dunk side of things. I was a frequent poster on at least three separate sneaker forums at a time and slowly began to craft the “internet persona” that has largely and eventually evolved into the situations I now find myself in. I have never had a true job in my life. I have never had the experience of a boss, or daily hours, so I took all sorts of other routes to satisfy my sneaker urge. Sold some Video Games, Sold Candy, Got a job at Hollister of all places, it was all undergone in an attempt to amass the most rubber soled pieces of goodness I could get my hands on. I was fully enraptured in the worlds of swooshes, three stripes, Vans, and Pumps and suddenly it all came to a halting stop.At some point along the line I completely lost the fire. Sneakers could not hold my interest and before long I was no longer frequenting any of the old sneaker haunts. Release dates, new Jordan drops, I was completely ignorant, it was right around this time that I began to focus on clothing. To some extent, it was surely the clothing that pulled my attention away. At that point I was focused on purchasing 80 dollar Bathing Ape t-shirts instead of 200 limited edition Nikes. At the same time though, something a little deeper was taking place and I feel like I began to make a realization about the obsession I had invested so much time into.

I feel that sneaker culture has been more or less ruthlessly exploited by corporations and big names that have abused what was once an original movement. As with many subcultures, once a corporate CEO realizes that they can manipulate and twist what was once an original institution in order to generate extra funds the life is slowly but surely sucked out of the practice, in this case sneakers. When Nike, Reebok, and Adidas began to realize the following they have developed and focus on making releases specifically for the “sneaker-head” audience, the essential cool that once set the genre apart began to crumble.

When it began to feel like I was being sold sneakers rather than hunting to find a rare pair merely issued by a big name, it immediately lost the appeal it once had. I got into sneaker collection aspect of the culture not only because I always had a massive love for the design and aesthetic, but because it was something underground, something not everyone did. I could spot another sneaker head a mile off and I would know he recognized my inclusion in the same subculture but no words were needed. Every was a participant in a long practiced trade of collection and appreciation without the direction of corporate overhead. Once the big names realized how they could expand their profit margin, the genre went to hell and back again. Poor releases that were somehow supposed to appeal to the sneaker collector’s whim, and in general a lack of realization that they’re not being involved was essential to the appeal of their shoes.


Don’t get me wrong, I am still an ardent lover of a vintage Nike or Jordan silhouette. I still will purchase a great pair of shoes when the opportunity arises. But you will never find me organizing them by box, or cleaning them with a toothbrush these days. Not this year, and not for the past years have I devoted any major amount of time into acquiring a specific pair. I still have love for those who collect and obsess but I really cannot partake in the madness any longer. With that being said, if anyone ever see’s a pair of OG Bred Jordan 1’s size 10.5 on eBay…all notions aside I will revert to every puddle hopping, tooth brush cleaning, blog obsessing sneakerhead tendency I just condemned in order to purchase them.