Sole Collector reported last Friday Air Jordan Retro shoes will receive remastering starting Spring 2015, a move approved by Michael Jordan himself! While many sneakerheads have prayed for this for years (along with bringing back Nike Air), this will come at a price point increase of 10-15%. This undoubtedly also increases re-seller prices. Why should people care about this? Well, it’s a simple story involving economics and a dream to fly.
The renaissance of Reebok, Adidas and Nike classics compete with Jordan retro models. Jordan Brand’s highest profit gain remains in retro-ing classic models every year. Enthusiasts and collectors continued to urge the company to increase the quality to justify a high price point of $150-175 per pair for classic silhouettes. The article points out Jordan Brand is going to “get back to exact replication” of each model they retro. Even if they can get really close to the original, I say it’s about damn time!
I am definitely looking forward to this change. My personal opinion is Jordan Brand’s quality has dipped since the early 2000’s, coming out with sneakers described as having “thin cardboard leather, heavy plastic smells and cheap paint.” I’m excited to see the changes made in future models. So far, the Columbia 4’s, Oreo 4’s, French Blue 7’s and Red/Cement 10’s are announced to undergo remodeling.
I, personally, value quality. If I have to pay a little more for something I know is going to last, I will do it. I came from a very modest, savvy household rarely experiencing luxury. However, don’t twist this with being irresponsible with money. Do not lump me with people who buy sneakers but borrow money for bills. Jordan Brand, thank you for considering this shift as “doing your job.” I look forward to what you will do as a shareholder and sneaker enthusiast.
FACT: The Air Jordan 1 is my favorite shoe. There’s a rich history behind this sneaker. Breaking NBA uniform rules, the subsequent ban from the NBA, the $5000 per game fine, Michael Jordan’s first dunk contest and dropping 63 on the Boston Celtics… but did you know that this shoe ended up on clearance racks and second-hand stores during its original run (and first retro run too)?
Rumors of a collaboration between Nike SB and Jordan brand have run wild since the release of the Bones Brigade: An Autobiography film in 2012 (link). Nike officially released information today and the collaboration is set to release March 15, 2014. Teaser images have leaked featuring team Nike rider Paul Rodriguez reminiscent of MJ’s original 1985 rooftop photoshoot. I honestly can’t wait to see what comes out of this but I hope it is definitely something special!
It’s no secret the Air Jordan 1 was a favorite among skaters in the late 1980’s. It was cheap, came in several different colorways and hugged the ankle so well during runs. Modern Notoriety covers the significance of the AJ1 in skating (link). Members of the Bones Brigade skateboarding team, in particular, were frequently photographed in the popular sihouette.
Before you say, “Hey dude, this is mainstream news…” I beg to differ. It’s a definite triumph for otaku. Skateboarding was viewed similarly to nerd culture in the 1980’s. It was still a small sub-culture without mainstream appeal. To me, this is no different than bringing back retro franchises from our childhoods. As a fan of both the Bones Brigade and Michael Jordan growing up, it’s a dream come true to see the recognition of the Air Jordan 1 for skateboarding. It’s further proof that otaku/nerd culture is growing beyond original perception into the public eye.
__________ Nike SB and Jordan Brand are trademarks of Nike. Bones Brigade is directed by Stacy Peralta (Peralta-Powell Skateboards). Article link via Modern Notoriety.